Gerwald Rockenschaub (born 1952) is one of Austria's internationally best known artists. In the early 1980s, he began to establish his complex oeuvre of paintings, prints, objects, computer animations, and room installations. It is characterized by the principle of reducing, of concentrating on few but essential elements and structures. In his works, Gerwald Rockenschaub refers to the ideas and positions of modern art as well as to the phenomenon of everyday life and of pop culture.