Shin Joong Hyun

Spring of 1974 witnessed the birth of psychedelic power trio Shin Joong Hyun & Yup Juns. “In Korean, yupjun literally means a brass coin,” Shin explains. “However, during that time it was used as slang to describe a sense of unpleasantness and dislike. Since I was so unpleasant and dissatisfied [in my career], I told myself, ‘Ok, fine, I am just a yupjun,’ and named my band with a rebellious attitude.” He began by renting a room at Seoul’s Tower Hotel to serve as a creative base for the group. A…