★Five Day Weekend
The Medium Is the Massage
When Marshall McLuhan proposed his idea to create an audio companion piece to his landmark 1967 book The Medium is the Massage, no one quite knew what to expect. The book itself brilliantly captured McLuhan's theories on media and technology, arguing that the medium by which information is transferred to people was more important than the actual content being relayed. McLuhan hoped that an audio recording would help give greater depth to his theories, and in the late 1960s he and producer …