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Over the last few decades the term ‘bootlegging’—a practice once relegated to smugglers and copyright infringers—has become understood as a creative act. Debates about homage, appropriation, and theft that are common in the art world, are now being held in the spheres of corporate branding, social media, and the creative industry as a whole. Today, bootlegging has become fetishized as an aesthetic in and of itself, influencing everything from underground record labels to DIY T-shirts, publishing…