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With their recent split with Naked on the Vague acting as a dip into pop's waters; Wet Hair's follow up, In Vogue Spirit is practically a jump into the pool. The band's most accessible batch of tunes to date boil with Krautrock rhythms, buzzing synths, and a new focus on vocals that has previously been mostly absent in the band's back catalog. It's not all motion and melody here though, the band still retains their experimental spirit, giving the record plenty of teeth to sink into any of those rising hooks. Along with contemporaries Lumerians and Moon Duo; In Vogue Spirit stands to gain a pretty solid footing in 2011's nod to the German progressive underground. The video for "Echo Lady" conveys the band's psychedelic aesthetic with shifting shots of glare and kaleidoscopic nature walks.(label info)